For 2025, the NOW Cinema Pass (also called NOW Sky Cinema Membership) provides access to the full Sky Cinema library, allowing you to stream hundreds of movies on demand across various devices [4] [5] [7] [8].
- Cost (July 2025 offers): The standard monthly price is £9.99, but current promotions allow new and returning customers to get the Cinema Pass at £6.99/month for 6 months (a saving of £3/month), with a minimum commitment of 6 months [4] [5].
- Content & Benefits: The pass grants you unlimited streaming of new releases and classic movies from Sky Cinema, plus the ability to watch on multiple devices and download shows to watch offline (with some restrictions) [2] [8].
- Combined Offers: There are bundle deals available, such as the Cinema + Entertainment Pass bundle for £13.99/month for 6 months, also with a 6-month minimum [4].
- Free Trials: Occasionally, short-term free trials (typically 7 days) are available for new sign-ups, though these may vary by promotion and region [2] [10].
- Purchase & Use: Passes can be purchased directly via the NOW website. You can add multiple devices to one account and stream on up to two devices at a time (three with a NOW TV Boost add-on, which upgrades quality to 1080p HD) [2].
If you’re interested in other types of cinema passes (such as cinema festival passes or in-cinema subscription offers), please specify, but based on your query and current UK market, "NOW Cinema Pass" refers to the Sky Cinema streaming service, not physical cinema admission.