{"id":12576,"date":"2025-05-28T15:57:12","date_gmt":"2025-05-28T15:57:12","guid":{"rendered":"https:\/\/tuttodigitale.net\/mobiletech\/amazon-trade-in-italia-2\/"},"modified":"2025-05-28T15:57:12","modified_gmt":"2025-05-28T15:57:12","slug":"amazon-trade-in-italia-2","status":"publish","type":"post","link":"https:\/\/tuttodigitale.net\/mobiletech\/amazon-trade-in-italia-2\/","title":{"rendered":"Amazon e il Commercio in Italia"},"content":{"rendered":"<p>In Italia nel 2025, Amazon continua a rafforzare la propria presenza sia lato marketplace che infrastrutturale, con iniziative significative per il commercio e la digitalizzazione nazionale:<\/p>\n<ul>\n<li>Amazon non offre (allo stato attuale delle fonti) un vero programma di \u201cTrade-In\u201d per dispositivi elettronici come avviene in altri paesi, tuttavia ha lanciato e ampliato numerose iniziative a supporto delle PMI italiane e promozione del Made in Italy attraverso la vetrina dedicata, dando possibilit\u00e0 a oltre 5.500 aziende di vendere prodotti in 11 paesi, con oltre 3 milioni di prodotti disponibili <sup class='quote-ref' data-quote='2'>[2]<\/sup>. <\/li>\n<li>Nel 2025 si celebra il decimo anniversario della vetrina Amazon Made in Italy, con eventi promozionali (\u201cMade in Italy Days\u201d, 26 maggio \u2013 2 giugno 2025) che potenziano sia la visibilit\u00e0 internazionale sia le esportazioni italiane, anche grazie a partnership con la Farnesina e ICE <sup class='quote-ref' data-quote='2'>[2]<\/sup>.<\/li>\n<li>Amazon ha annunciato un importante investimento di 1,2 miliardi di euro in Italia per espandere l\u2019infrastruttura cloud tramite AWS, rafforzando il ruolo del paese nella strategia digitale europea e contribuendo agli obiettivi del Piano Nazionale di Ripresa e Resilienza <sup class='quote-ref' data-quote='5'>[5]<\/sup> <sup class='quote-ref' data-quote='6'>[6]<\/sup> <sup class='quote-ref' data-quote='9'>[9]<\/sup>.<\/li>\n<li>Lato commercio, per i venditori, da febbraio 2025 sono stati introdotti aggiornamenti su fee di referral e fulfillment, nuove policy di reso internazionali e una semplificazione delle procedure di rimborso per FBA, che rende pi\u00f9 competitiva e accessibile la piattaforma anche per le aziende italiane <sup class='quote-ref' data-quote='3'>[3]<\/sup>.<\/li>\n<li>Amazon Prime Day \u00e8 confermato anche per il 2025, con eventi tra 8 e 11 luglio che coinvolgeranno anche l\u2019Italia con offerte per consumatori e opportunit\u00e0 per i venditori <sup class='quote-ref' data-quote='8'>[8]<\/sup> <sup class='quote-ref' data-quote='7'>[7]<\/sup>.<\/li>\n<\/ul>\n<p>Non emergono evidenze di un programma Trade-In Amazon ufficialmente attivo in Italia nel 2025 per smartphone e dispositivi, come avviene negli Stati Uniti o in UK. Le principali novit\u00e0 riguardano supporto all\u2019export delle PMI, investimenti infrastrutturali e aggiornamenti di policy per venditori <sup class='quote-ref' data-quote='2'>[2]<\/sup> <sup class='quote-ref' data-quote='3'>[3]<\/sup> <sup class='quote-ref' data-quote='5'>[5]<\/sup>.<\/p>\n<script>const sources = [[1,\"https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\/amazon-pledges-to-support-italian-smes-1-2-billion-annual-export-sales-by-2025\",\"Amazon pledges to support Italian SMEs: \u20ac1.2 billion annual export ...\",\"Amazon stores in Italy, United States, United Arab Emirates, Japan, Germany, UK, France and Spain turn the spotlight on Italian creativity and products with the launch of the first international event to promote Made in Italy worldwide.\"],[2,\"https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\/ten-years-of-amazons-made-in-italy-showcase-a-journey-of-italian-tradition-and-excellence\",\"Ten years of Amazon's Made in Italy showcase: A journey of Italian ...\",\"For ten years, Amazon's Made in Italy showcase has been promoting Italian excellence around the world, offering customers a selection of authentic Italian products and supporting Italian artisans and companies in the internationalisation of their businesses.\"],[3,\"https:\/\/www.forestshipping.com\/amazon-europe-2025-sales-calendar-hot-selling-products\",\"2025 Amazon Europe Sales Calendar &amp; Hot-Selling Product Guide\",\"Discover 30+ sales events on Amazon Europe in 2025, including Prime Day, Black Friday, and unique seasonal promotions. Maximize sales opportunities year-round!\"],[4,\"https:\/\/sell.amazon.in\/grow-your-business\/amazon-global-selling\/europe\",\"Export to Europe from India with Amazon Global Selling\",\"Sell and export products to Europe from India with Amazon Global Selling. Register in and sell on nine Amazon marketplaces in Europe with a single account.\"],[5,\"https:\/\/globaltradealert.org\/state-act\/89623-italy-government-authorises-eur-12-billion-amazon-investment-to-expand-cloud-infrastructure\",\"Italy: Government authorises EUR 1.2 billion Amazon investment to ...\",\"<\/p>\n<p>In November 2024, the Italian government authorised EUR 1.2 billion Amazon investment to expand cloud infrastructure.<\/p>\n<p>\"],[6,\"https:\/\/economictimes.com\/tech\/technology\/amazon-to-invest-1-3-billion-in-italy-data-centre-business\/articleshow\/115056930.cms\",\"Amazon to invest $1.3 billion in Italy data centre business\",\"The company said that such an investment would help about 5,500 jobs up until 2029. In 2020, AWS launched its first cloud region in Italy with the aim investing of 2 billion euros by 2029.\"],[7,\"https:\/\/business.amazon.in\/en\/events\/prime-day\",\"Amazon Prime Day Sale Offers 12 - 14th July 2025\",\"Prime Day sale 2025 is here! Enjoy big savings, exciting offers on wholesale deals for your businesses. Register now and get ready for the best deals!\"],[8,\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-prime-day-july-2025\",\"Amazon announces Prime Day 2025 in July\",\"Shop epic deals exclusive for Prime members around the world.\"],[9,\"https:\/\/www.communicationstoday.co.in\/amazon-to-invest-1-3-bln-in-italy-data-centre-business\/\",\"Amazon to invest $1.3 bln in Italy data centre business\",\"\"],[10,\"https:\/\/www.financialexpress.com\/business\/industry-amazon-set-to-increase-bet-on-italys-digital-turnaround-plan-sources-325110\/\",\"Amazon set to increase bet on Italy's digital turnaround plan: Sources\",\"\"]];<\/script>\n","protected":false},"excerpt":{"rendered":"<p>In Italia nel 2025, Amazon continua a rafforzare la propria presenza sia lato marketplace che infrastrutturale, con iniziative significative per il commercio e la digitalizzazione nazionale: Amazon non offre (allo stato attuale delle fonti) un vero programma di \u201cTrade-In\u201d per dispositivi elettronici come avviene in altri paesi, tuttavia ha lanciato e ampliato numerose iniziative a &#8230; <a title=\"Amazon e il Commercio in Italia\" class=\"read-more\" href=\"https:\/\/tuttodigitale.net\/mobiletech\/amazon-trade-in-italia-2\/\" aria-label=\"Per saperne di pi\u00f9 su Amazon e il Commercio in Italia\">Leggi tutto<\/a><\/p>\n","protected":false},"author":673,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3249],"tags":[],"class_list":["post-12576","post","type-post","status-publish","format-standard","hentry","category-commercio-elettronico"],"_links":{"self":[{"href":"https:\/\/tuttodigitale.net\/mobiletech\/wp-json\/wp\/v2\/posts\/12576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tuttodigitale.net\/mobiletech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tuttodigitale.net\/mobiletech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tuttodigitale.net\/mobiletech\/wp-json\/wp\/v2\/users\/673"}],"replies":[{"embeddable":true,"href":"https:\/\/tuttodigitale.net\/mobiletech\/wp-json\/wp\/v2\/comments?post=12576"}],"version-history":[{"count":0,"href":"https:\/\/tuttodigitale.net\/mobiletech\/wp-json\/wp\/v2\/posts\/12576\/revisions"}],"wp:attachment":[{"href":"https:\/\/tuttodigitale.net\/mobiletech\/wp-json\/wp\/v2\/media?parent=12576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tuttodigitale.net\/mobiletech\/wp-json\/wp\/v2\/categories?post=12576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tuttodigitale.net\/mobiletech\/wp-json\/wp\/v2\/tags?post=12576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}